About Sincerity

People ask, why are you doing this?

The answer is simple;  until you have walked in the shoes of a caregiver you cannot fully understand the emotional complexities and physical or mental challenges associated with properly caring for your loved one.   After our founder reviewed the limited options for care here in Tallahassee, he felt it was the best decision for his loved one.

The demand for care is booming and the options come down to three basic choices:

OPTION 1 –
A typical residential care facility where your loved one becomes one of 40 to 100 residents. Although the Marketing Department goes over all the fun and care your loved one will receive, the reality is that the facility’s single motive is profit. Minimum care to meet the standards and minimum staff to meet the required ratios.  Typically, staff are unlicensed and can spend 10-15 minutes per day with each resident.  Your loved one is shuffled to outside care to handle even the most basic healthcare needs. This may be fine for an elderly person who is still capable of taking care of themselves.

OPTION 2 –
Moving your loved one into your home or providing care yourself to them in their home.  This can be exhausting for the caregiver – 24 hours a day, 7 days a week – with little time available for their well-being.  It can impact your livelihood, strain your relationship with your own significant other, children or friends and leave you questioning yourself.

OPTION 3 –
In-home care through contracted labor; hiring someone to be with your loved one up to 24 hours a day. This provides the caregiver with time for themselves and the assurance that their loved one is being cared for properly. The challenges are finding quality help and staffing 24 hours a day.  You then also give up your privacy by inviting a stranger into your most intimate space, your home.   Not only is it difficult but it is expensive. This care can range from  $150,000.00 to $ 200,000.00 annually as you have to not only pay the caretakers but supplies, upgrades to furniture etc.

Our founder’s first personal experience with an ALF was when he was asked to design and build one. The facility started as a privately owned facility, with about 40 rooms, but quickly grew to a 100-bed facility as it strived for bigger profits. More beds mean meant money. Not long afterward, it was sold to a large holding Company.

This is where the idea was born as an option that offers the best of both worlds. He wanted to design a facility that looks like a home. The rooms would offer more than the traditional ones and the facility would provide areas for visitors to meet with their family members in more of a home setting versus being limited to the bedroom of their loved one.  Additionally, he wanted the staff to be personally vested in the care of the residents and feel like family as well.